Many company Executives, CEO's and Corporate leaders are turning to Executive Search Engine Optimization training in these troubled times for different reasons.
1) FOUND ROI : This means the economy has made these companies look deep into their P&L statements and make some hard choices and in the process have FOUND that whatever little SEO they have been doing is providing GREAT ROI and they want better Optimize Search Engine Results .
2) Realiezed Lost Opportunity : Meaning they are seeing their competitiosn business go flat or not struggling as much becasue they have a solid SEO practice in place and they dont. This group of executives are now Realizing Lost Opportunity and scrambeling to figure it all out.
3) Statrigic Planners: These are the leaders who know now is the time to regroup, plan on the future and in the process know SEARCH ENGINE MARKETING is a part of the future success of all industries.
(Knowledge + science + SEO wisdom) X (time + energy + resources) X Management Buy In
Most people at this point know they can do some of the factors in the formula but with out all the parts the sum will ZERO.
That is why we offer several services to help Optimize Search Engine Results:
By this point in your read it has dawned on you that this may be one of the ugliest sites you have ever seen, and it is by design. When we start working with clients it is the Executives that we have to reign in first. I know you dont like to hear that, but at the end of the day you want results and that fact that you are reading this means we accomplised our goal. WHICH IS RESULTS ! We can do this for you too, but it is a process and the first few steps are as follows:
1)Executive Search Engine Optimization Training: You must understand at a top level what SEO so you can ensure it is recieved through out the orginization. You can come to us or we will come to you, this is a 4 hour TOP LEVEL " How to optimize search engine results " class we provide all clients as part of a project.
2) Expectation Management: Executives have to understand it is not FLASH and Pretty that makes a site found in the search engines. Those things are nice but you must have a solid architecture in place that is friendly to the search engines or you will never accomplish . Many orginizations spend thousands, even millions on a website with out SEO in mind and when they realize that they need SEO it is at a point where it may cost them 2 to 3 times more to optimize their site because it was not done correctly from the start.
3) Dedicated Executive Support: You must allocate time and follow-up to optimize search engine results for your orginization or it will never get legs. An Executive personally must give 5 hours a month to this process, or we will not take you as a customer. It is that important for the success of the project!
Fortune 500 Search Engine Optimization is the hardest project of all. Many of the TOP 500 companies think they can just write a check to optimize search engine results ,and they will see themselves at the top of Google in 90 days. That is just not the case. YES their is a cost, but the problem usually is not the money, it is the culture of SEO and like changing the culture in your orginization is hard to do all the parts to SEO require just that. Everyone in the orginization plays a role in the success of the company, and that is no different in SEO.
Now Fortune 500 clients are great customers because once you get them on board, and show them ways to save or make millions they are clients for life but it is a very long process and if the Senior management is not onboard it will never work.
If you think your orginization has what it takes to optimize search engine results, here are the first few steps:
1) Board of Directors SEO training: These are typically done as part of a retreat or offsite meeting, so the focus is all about SEO at a top level. Everyone has to understand the basic, because it will become an every day item just like reading the corporate P&L or Board Notes. If you dont know how to read them, you will not know how act or react .
2) SEO Executive: A senior manager must be named as the goto for all search engine marketing, and this person must have enough power to get things done from budget to approving changes on a web-page to optimize search engine results. HE/SHE will not do it, but they must have what it take to get it done, or the project will not see the same success.
Board of Directors SEO training & Executive SEO training are apart of an engagment plan with us, and are required prior to the start of any projects.
Pay Per Click Training is very important to the overall business process to optimize search engine results :
1) If you dont know what it is you may be missing out.
2) If you do know what it is, we can probably save you 10-30% in monthly budget by training alone, WHICH WE ARE HAPPY TO DO because that frees up budget for SEO projects.
High Volume PPC Clients can save more in 3 months with education and wisdom training that they will pay in a year for Optimize Search Engine Results
SEO Tools & Blogs:
PDF. Contact info on " How to Optimize Search Engine Results "
HOW TO SEO TRAINING BLOG
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